Facebook has been making subtle changes for a little bit now, but after the recent F8 conference in San francisco, Mark Zuckerburg announced that the whole look of Facebook will soon be changing with the release of "Timeline. " But how will this affect online marketers? Here are some things online marketers should become aware of before the arrival with the new Facebook.

1. "Likes" is a thing of the previous. With the new Twitter, anyone can "[verb] some sort of [noun]. " In other words, they'll be able to do a lot more than "like" a company. Companies will be able to get creative and make up their own verbs next encourage their fans to make use of them. This will help brands stand right out of the crowd and it will likewise make interacting with the page more interesting. Example: For a clothing store's page, instead of fans "liking" something they want to buy, why not choose the terms "want" or "need" which means that fans can express their desire for the newest trends that this store carries.

2. Get ready to take "Cover. " One noticeable change with the fact that new Facebook Timeline look is the 849x312 pixel image that will span the top of the profile. This image is going to be known as the "Cover" and it provides an excellent chance for brands to highlight a new product or current promo. It's the first thing users will notice with entering the page so be sure to use the space wisely.

3. Your page "likes" will no longer show up in the news feed. Prior to Facebook Timeline, when our friends "liked" a company page, the activity was posted in our news feed. This was a valuable way to spread the term about your business web site on Facebook. However while using the arrival of Timeline, stories like this will show up in the "Ticker" which is a small, fast-moving newsfeed that scrolls on the top right of the web site above the Facebook Speak. While people may still see their friends' "likes" in the Ticker, it's not as prominent as being the activity appearing in this news feed. Solution: Make your page engaging. When you now have a truly engaging, fun Twitter page, people will wish to "like, " it and connect to it and it won't matter as much whether their friends are doing it too.

4. Facebook will be putting more of an emphasis on engagement. In the past, Facebook has been more concerned with the numbers, i. e. how many members the social network has. Now that the network is as much 800 million members nonetheless climbing it has decided it's time to concentrate more on engaging those members. Timeline is meant to be more than just status updates to tell your friends what you're doing. It takes it a step further and creates an online scrapbook of your entire life; things you want, do, place you've recently been, people you know, etc. Timeline will make Facebook more engaging and encourage visitors to spend even more quality time on it. For companies, users spending more time on the network means more opportunities for them to interact and spend time along with the brand.

With the release of the new Facebook Timeline, Facebook will be shifting focus from creating conversations to sharing info. The purpose of Facebook brand pages could be more about telling a account and less about selling a product. Companies will be capable to capture the attention of fans with information regarding what makes them unique to be able to build a deeper psychological and mental connection. Posting things enjoy employee bios, real-time mobile uploads, behind-the-scenes videos and breaking up news will encourage users to get to know the people behind this company, which will instill a stronger sense of trust and loyalty on the brand.

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